Lake Fork Trophy Lures and The Bass Connection joined forces in 2016 to work on new promotions, sponsorships, online marketing, and graphic design. It’s been a fantastic marriage of creative efforts and love for the fishing industry, and as this relationship continues to grow and thrive to the benefit of everyone.
Lake Fork Trophy Lures‘ social media and online presence has increased significantly in a short period, especially their engagement – as we are reaching new consumers and improving generalized product online placement. Reaching new customers and further including existing customers has been a priority and, thus far, is working well. The Bass Connection is proud to be connected to such an amazing soft bait company, and Jeremy Williams of TBC has worked tirelessly to assist with long-term branding objectives.
In 2016, starting in the late spring months, Lake Fork Trophy Lures introduced 4-5 new soft bait colors. These new colors were readily available for purchase in the Emory store (a few minutes away from the world famous Lake Fork Reservoir), but The Bass Connection has been working hard to re-brand the website with improved product images, product galleries, and front-page product banner images. In all three, TBC has assisted with significant increases in unique visitors and online sales.
Jeremy Williams of The Bass Connection has managed the campaign and put forth an aggressive social media plan that includes online pro staff management, which will become a central objective in 2017. Using one’s resources to improve company branding, extending one’s reach into a product-dominated industry, will be an emphasis long-term.