New Kistler Rods Graphic Ad Campaign: “The Warrior Series”


Kistler Rods and The Bass Connection

             Jonathan Aljets of Team Kistler Rods – The Warrior Series Ad Campaign: Original                       Photograph Credit to Joseph Sanderson of Outdoor Productions; Edit and                                          Graphic Design by Jeremy Williams of The Bass Connection


Kistler Rods and Team Kistler Rods are preparing to unveil the full The Warrior Series advertising campaign, starting with the new KLX Feel-N-Reel Series fishing rods, which are to be released in late 2016.   The above original image originated from Joseph Sanderson of Outdoor Productions and The Bass Connection edited the image to emphasize product placement, branding objectives, and integration of promotional staff efforts.

The Magnesium 2 Rod Series continues to demonstrate excellence in the fishing industry for bass fishermen and anglers who demand a balanced, sensitive, durable, and light-weight fishing rod.   Specifically designed for a variety of fishing techniques, the Magnesium 2 fishing rods have proven their worth as a versatile rod series for anglers of all experience levels.   From the spinning rods to the casting rods, the Magnesium 2 Series is armed and ready for battle.

The Bass Connection created this campaign during the later months of 2015 and have been in the planning phase for quite a while, waiting for the opportunity to take fishing promotions to a new level – something beyond the average images, designs, and simple slogans.   Interested solely in creating a long-term advertising campaign that proves original and effective to increase consumer interest and ultimately lead to higher sales for a rod company that specializes in manufacturing the highest quality, USA-made fishing rods.

So the process begins … But only its infancy.

Earlier in 2016 we introduced the Asian-themed The Warrior Series graphic for KLX … Be sure to check it out, as well.